Rugby World Cup 2011

The Rugby World Cup app was made available for the tournament held in New Zealand in 2011.

The application featured live match scores, near real time video highlights of the matches and comprehensive player and team stats and news. In addition, the application was made available in English, French and Spanish for a worldwide audience.


A great deal of focus initially was around the user experience strategy, in particular ensuring the application on Windows Phone was consistent with the Metro UX design guidelines and language. Based on this, we produced a full set of wireframes and conceptual designs which took us through into production.

The app was developed iteratively with weekly builds focusing on high priority features in early releases. We developed a comprehensive suite of API tests that allowed us to verify the stability of the application against the APIs as we developed new features. This helped minimise re-work and improve overall quality of the app.


RWC 2011 was a relatively large app in terms of the amount of content and features presented to the user. A key challenge was simply the organisation of the content in such a way as to not overwhelm the user. We needed to make it easy for them to navigate the app and find what was important to them as quickly as possible.

A lot of work was also put into the performance of the application around key screens such as the match view which contained live scoring and commentary as well as full team statistics as the game progressed.


RWC 2011 quickly established itself as a top app on Windows Phone across all the major marketplaces. It had a perfect 5 star average review and was #1 sports app across UK, France, Australia and New Zealand for much of the tournament.

RWC 2011 app won an award for Windows Phone Solution of the Year at the Microsoft New Zealand partner awards in Auckland, New Zealand in November 2011.

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